Wine Culture and Information since 2002 - Volume 17
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   Share this article     Summary of Editorial column ABC Wine 
  Editorial Issue 1, October 2002   
Welcome!Welcome! MailBoxMailBox  Contents 
  Follow DiWineTaste on Follow DiWineTaste on TwitterIssue 2, November 2002

Welcome!


 Wine is having, at last, a new and extraordinary moment, it is finally getting back to the important cultural role that belonged to it in the past years and there is a renewed and intelligent interest for it among consumers. In the past decades, wine was unjustly considered as a marginal product of the cultures and traditions of those countries that historically produced it, and as a minor product of those countries, belonging to the so called “New World”, that started producing wine few decades ago, investing in viticulture and getting results of absolute value. Wine has been considered, also because of the mediocre quality of the majority of the production of the past years, a beverage for connoisseurs and for the ones that, enlightened by true passion, were looking for “good bottles”.


 

 Producer's determination and will, the drastic and necessary change of viticultural production that finally had quality prevailing over quantity and, last but not the least, we cannot ignore or hide this aspect, the huge economical and commercial interests of the wine world, contributed to set a new path and a new era for this millenarian beverage. Nowadays, wine is considered as a hedonistic beverage, it has changed its role from food-beverage to a magnificent and essential element of good eating and of well living; talking about wine is now a sort of acceptable and trendy fashion and not a drunkards' subject; knowing wine and being able to properly choose it, is now considered a remarkable sign of culture.

 The world of wine is certainly vast, knowing its many aspects is not easy, both for the thousands of types available on the market that constantly force the wine lover to pleasantly get updated, and for the lack of culture, even the most basic and fundamental one. The richness and the vastness of the wine subject can be cause of confusion among consumers and they usually end up to be conditioned, not having other choice, by what they hear or see about wine, without caring about forming a personal culture that would allow them to choose according their real taste and preference; they trust others' opinions and advices or, even worse, the opinion of the ones who want some products to be bought or preferred over others. Advertisement's persuasion effect is usually essential for a product's success, wine is no exception, of course.

 Forming a personal culture is a matter of choice and, last but not the least, a matter of will, time and right opportunities. Making the decision of learning or knowing something requires a conscious choice: the will to undertake a journey, even hard, that will not surely lead to absolute knowledge, surely utopian, but will probably make things clearer and allow having a better, even though relative, confidence about the subject. It surely is a worthy and remarkable result.

 Our publication does not claim to be a “lighthouse” in the middle of the wine ocean, it rather wants to be considered as a tool for increasing wine and food culture and information and it is dedicated to the ones who want to know more. Our goal is to be and to stay independent: we want to talk about wine and of its many aspects thus allowing our readers to get a progressive and better culture and knowledge in order to let them choose instead of being chosen. We want to talk about the wine subject in its many aspects and we want to do this without asking or claiming anything from our readers, except the time and the attention to read what we write, in the hope they will find everything interesting and worth reading.

 DiWineTaste is freely distributed in electronic format through the Internet. By doing this, we hope to get a good number of readers from every country in the world and we do this by publishing two distinct editions, having the very same contents but different languages. DiWineTaste is published every month in Italian and in English. The Italian language edition, besides being our language, is for the readers living in Italy, the Italians living abroad and for the many who speak Italian everywhere. The English language edition, language that is widely understood and spoken in most of the countries of the world, is our international edition.

 Even though our goal is to offer a free and independent publication to our readers, we know that our goal requires a huge amount of personal effort, lots of time and money and, just like any other business, we need profits in order to make our work possible and to go on with our mission. We understand we cannot take this aspect lightly, we know this is a rule we have to obey to. In DiWineTastepages you will find advertising boxes and we look forward to make profits from this activity thus allowing our publication to live and to make it possible. We see advertising as a supplementary way of information for our readers, as well as a convenient way to promote products offered to everyone who thinks it is worth investing in our publication as a way to let their products be known. Advertising is, of course, a service also offered to the companies that, in a way or another, work in the wine business or just want their brand to be promoted. As we do not want to be misunderstood about this subject, we want our readers to know and remember that wines reviewed in “Wines of the Month”, reports about wineries and their products as well as everything else you will find on DiWineTaste in written form is not and will not be source of money profit for us because we do not consider this as a lucrative form of advertising. We do not make any money from this kind of activity just because we want to be objective and honest with our readers as well as with wine producers.

 DiWineTaste has columns dedicated to many wine subjects in order to allow the reader to easily spot the reports of his or her interest. Besides this, by providing the publication in Adobe Acrobat® PDF format, the reader can print the magazine at his or her complete will, for example, the reader can decide to print every month the most interesting reports only and to keep them just like any regular magazine, and having the advantage of using a lesser space to keep them. By doing so the reader can have its personal collection made of the reports of his or her interest only. Finally, the electronic format allows the reader to read the magazine on his or her screen without printing it at all and can keep the entire collection on the computer as well as having them at hand all the time.

 Our mission is to promote wine culture and information and we want to do this by talking about specific subjects in every issue of the magazine, in order to allow our readers to form a personal culture, a knowledge of the wine tasting techniques and how to properly serve wine, to know more about wine producers and their products and about everything that, in a way or another, is related to the world of wine and its culture.

 We also want our readers to express their opinions and preferences about wine. Besides having a regular column dedicated to our reader's mail, we thought about gathering your preferences in order to make a monthly “Wine Parade” of the best 15 wines voted by our readers. The magazine will also have a special column for our reader's classified ads.

 The “ABC Wine” column will be dedicated to subjects about general wine knowledge and culture , such us enography, that is the wine areas of the world and their wines, enology, reports about specific types of wines, grapes, history and legends about wine.

 The “Wine Tasting” column will cover subjects about wine tasting techniques and wine-food matching techniques. In this column the reader will usually find essential and comprehensive technical matters that will allow him or her to evaluate the quality and the characteristics of the wine; month after month we look forward to introduce our readers to the noble and fine art of wine tasting. This column will also have the “Wines of the Month” report, a monthly review of wines rated according to their qualities and evaluated by means of organoleptic analyses that we have every month.

 We also have a specific column, “Wine Producers”, entirely dedicated to cellars and wineries. Every month in this column we will introduce a winery to our readers, as well as its history and its products. The column will also have a special section, “Cellar Journal”, a review of news and information concerning wineries, their business and activity.

 In the “Events” column you will find news about events related to the wine world, such as fairs, wine contests and so on. This column will also have the “News” section, a review of news concerning the world of wine and of food and about everything related to these subjects.

 Wine knowledge and culture would not be complete and could not be expressed without knowing how to serve and keep wine. The “Corkscrew” column is expressly dedicated to the service of wine and how to keep a cellar, how to keep wine, the accessories needed to properly serve wine and how to use them.

 Lastly, the column “Not Just Wine” is dedicated to all the other reports and subjects concerning wine in anyway, such as alcoholic beverages and brandies, cooking, worthy and essential fellow of wine, foods and typical foods of the world. This column will also have the “Wine Parade”, the best 15 wines of the month voted by our readers as well as our reader's classified ads.

 Our journey has just begun and we hope to walk a very long way together with our readers and with whom will honor us of their trust, confidence and preference. The great Chinese philosopher Lao Zi in his Dào Dé Jing wrote that «a journey of a thousand miles starts with one step». This is our first step. Enjoy reading DiWineTaste

 



   Share this article     Summary of Editorial column ABC Wine 
  Editorial Issue 1, October 2002   
Welcome!Welcome! MailBoxMailBox  Contents 
  Follow DiWineTaste on Follow DiWineTaste on TwitterIssue 2, November 2002

MailBox


 In this column are published our reader's mail. If you have any comment or any question or just want to express your opinion about wine, send your letters to our editorial.

 




   Share this article     Summary of Editorial column ABC Wine 
  Editorial Issue 1, October 2002   
Welcome!Welcome! MailBoxMailBox  Contents 
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