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  Wine Producers Issue 36, December 2005   
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Issue 35, November 2005 Follow DiWineTaste on Follow DiWineTaste on TwitterIssue 37, January 2006

Masi

Specialist in dried grapes, Masi represents a fundamental point for the production of wines in Valpolicella and Amarone, a success repeating for more than 30 years with excellent quality wines

 Wine, quality, culture and art. These could be the four elements which connect the activity of Masi winery, renowned in the world for its wines, in particular for the ones produced in the Valpolicella area with dried grapes, including Amarone, the great and famous wine from Veneto. Masi is not Amarone only. In fact, the dynamic winery owns vineyards - besides in the classic areas of Veneto and Valpolicella - in Friuli Venezia Giulia, in Tuscany and in Argentina. Masi's wines - winery owned by the Boscaini family - are known and appreciated worldwide for their quality, in particular the renowned Amarone, a wine to which Masi has associated its name. The history of Masi is indissolubly connected to the ones of its vineyards. In fact, the name of the winery derives from “Vaio dei Masi” - that is “tiny valley of Masi” - a vineyard located at Negrar, in the Valpolicella area, and that the Boscaini family - owners of the winery - bought at the end of the eighteenth century and which became their first vineyard.


Masi winery at Gargagnago (Verona)
Masi winery at Gargagnago (Verona)

 In the course of the years, the winery has developed thanks to the acquisition of new vineyards located in the classic areas of Valpolicella, Bardolino and Soave, uniquely selecting lands located in the best positions or vineyards having a historical importance. In the last ten years the property of Masi winery also spread in other areas of the Triveneto, in Friuli Venezia Giulia, in Tuscany - project to which is also taking part Serego Alighieri winery - as well as Argentina. Masi's vineyards are all owned by the Boscaini family since six generations. Sandro Boscaini is the chairman of the winery; his brother Sergio is chief wine maker; his cousin Roberto is responsible for logistics; his cousin Dario is responsible for viticultural aspects. In the classic areas in the province of Verona, Masi owns 160 hectares of vineyards (about 395 acres) as well as other lands in which are being planted new vineyards. Many of the wines have the name of the vineyard or cru from which they are from: Mazzano, Campolongo di Torbe, Mezzanella, Vaio Armaron, Casal dei Ronchi, La Vegrona, Campofiorin and Colbaraca.

 In Friuli Venezia Giulia, near the borders with Veneto, Masi has planted its vineyards in soils suited to the expression of the Venetian style by using autochthonous grapes and vinification methods allowing the production of extremely modern wines. In the vineyards called “Strà del Milione” - in the commune of Castions di Strada, in the Grave area - are being produced the wines “Modello delle Venezie” white and red, as well as the supervenetians Grandarella, obtained by dried autochthonous grapes, and Masianco, produced with Pinot Gris and Verduzzo Friulano. Recently has also been acquired the “del Bello Ovile” estate, in Val d'Orcia, in the borders of the Montalcino area. In these lands have been planted the autochthonous varieties Sangiovese, Canaiolo Nero and Colorino, with the aim of producing two supertuscan wines - probably - from 2006 on. In the same project was also started a collaboration with Ezio Rivella - one of the most influential figures in the Italian wine scene - with the goal of producing Brunello di Montalcino, Rosso di Montalcino and Sant'Antimo in the “Pian di Rota” winery, located near Montalcino.


Dr. Sandro Boscaini, Chairman of Masi
Dr. Sandro Boscaini, Chairman of Masi

 Masi has also acquired an estate in the Tupungato valley - in the Mendoza region, Argentina - after having scrupulously studied the condition of the place according to its viticultural and enological project. In the beginning were planted 10 hectares (about 2.5 acres) with many varieties, then the project continued with a more precise aim by planting Corvina and Corvinone, the main grapes in the area of Verona, responsible for the uniqueness of Amarone and of superior Valpolicella wines. The local component is represented by Malbec, the most representative red berried grape of Argentina, to which is added - although in a lesser proportion - the international Merlot. The first results in the land of Argentina were released in 1999 with the wines Corbec - produced with Corvina and Malbec grapes, overripe in mats just like Amarone - and Passo Doble, produced with the technique of double fermentation with Malbec e Corvina. Since more than 30 years, Masi collaborates with “Possessioni Serego Alighieri”, the noble family originating from the famous poet Dante and which owns prestigious vineyards in the Valpolicella area since 1353. The result of this collaboration has led to the creation of great wines, including the famous “Amarone della Valpolicella Classico Vaio Armaron”.


 

 Masi is leader in the production of historical wines - such as Amarone and Recioto della Valpolicella - by using the technique of grape drying, becoming successful worldwide with the production of seven wines. Five of them are produced from single vineyards (cru), selected by Masi from the 1950's on. Masi has also rediscovered and improved the technique of double fermentation by using whole and slightly dried grapes. The first wines to be produced with this technique were the supervenetians Campofiorin with “ripasso” branding, and its particular selection, Brolo di Campofiorin. The other Masi's supervenetians are Toar, a wine exclusively produced with fresh grapes (non dried) of Verona, and Osar, which has been considered of great interest as an example of modern wine obtained by ancient grapes, produced with the indigenous Oseleta grape. Besides the three Veronese DOC wines of the classic area (Soave Levarie, Valpolicella Bonacosta and Bardolino Frescaripa), Masi also produces wines from selected vineyards: “Colbaraca” for Soave, “Dell'Anniversario Serego Alighieri” for Valpolicella and “La Vegrona” for Bardolino. Today Masi's wines are commercialized - besides Italy - in Canada, China, France, Germany, United Kingdom, Japan, Netherlands, Norway, Sweden, Switzerland and United States of America.

 The commitment of Masi is not only dedicated to wine. The “Premio Masi” (Masi Award) - created in the middle of the 1970 from an idea of the Veronese writer Cesare Marchi - every year awards a prize to illustrious figures of the world of literature, science, show and economy, who have particularly emphasized the Venetian civilization and the civilization of wine. With the endorsement of Premio Masi are being identified two international awards, respectively dedicated to “Venetian Civilization” and to “Wine Civilization”. Moreover, it is also awarded the special prize “Grosso Veneziano” - awarded whenever specific circumstances occur - given to non Venetian figures who contributed to spread in the world the message of culture and civilization originating from Veneto. The Premio Masi is awarded by the Masi Foundation, established in 2000 and which works in the promotion of Venetian Civilization, in its historical, cultural and productive aspects, in the valuation of wine as a culturally significative product of the Veneto lands. Masi foundation has also the goal of ensuring the continuity over time and the cultural spreading of the award, as well as promoting other events according to the goals of its statute.

 




Score legend

Fair    Pretty Good    Good
Very Good    Excellent
Wine that excels in its category Wine that excels in its category
Good value wine Good value wine
Prices are to be considered as indicative. Prices may vary according to the country
or the shop where wines are bought




Brolo di Campofiorin 2001, Masi (Veneto, Italy)
Brolo di Campofiorin 2001
Masi (Veneto, Italy)
Grapes: Corvina (80%), Rondinella (20%)
Price: € 15.90 Score:
The wine shows an intense ruby red color and nuances of garnet red, little transparency. The nose reveals intense, clean, pleasing and refined aromas that start with hints of blackberry, black cherry and plum followed by aromas of violet, blueberry, vanilla, tobacco, licorice, cinchona, cocoa and cinnamon. The mouth has good correspondence to the nose, a tannic attack and however balanced by alcohol, full body, intense flavors. The finish is persistent with flavors of blackberry, black cherry and plum. A well made wine. Brolo di Campofiorin is produced with the double fermentation system “Ripasso”, part of the Corvina grape is dried for 15 days, ages for 36 months in cask followed by 6 months of aging in bottle.
Food Match: Roasted meat, Stewed and braised meat with mushrooms, Hard cheese



Valpolicella Classico Superiore dell'Anniversario Serego Alighieri 2001, Masi (Veneto, Italy)
Valpolicella Classico Superiore dell'Anniversario Serego Alighieri 2001
Masi (Veneto, Italy)
Grapes: Corvina (70%), Rondinella (20%), Molinara (10%)
Price: € 18.50 Score: Wine that excels in its category
This wine shows an intense ruby red color and nuances of ruby red, little transparency. The nose reveals intense, clean, pleasing, refined and elegant aromas which start with hints of blackberry, black cherry and plum followed by aromas of violet, blueberry, vanilla, licorice, tobacco, cocoa, mace and pink pepper. The mouth has good correspondence to the nose, a tannic attack and however balanced by alcohol, full body, intense flavors, agreeable. The finish is persistent with flavors of blackberry, black cherry and plum. A well made wine. This Valpolicella ages for 18 months in oak casks, 6 months in cherry wood casks followed by at least 6 months of aging in bottle.
Food Match: Roasted meat, Broiled meat and barbecue, Braised and stewed meat



Grandarella 2001, Masi (Veneto, Italy)
Grandarella 2001
Masi (Veneto, Italy)
Grapes: Refosco dal Peduncolo Rosso (75%), Carmenère (25%)
Price: € 19.90 Score: Wine that excels in its category
Grandarella shows a deep ruby red color and nuances of garnet red, little transparency. The nose reveals intense, clean, pleasing, refined and elegant aromas which start with hints of blackberry, black cherry and plum followed by aromas of violet, tobacco, vanilla, black pepper, licorice, menthol, cocoa, cinnamon, mace and coriander. The mouth has good correspondence to the nose, a tannic attack and however balanced by alcohol, full body, intense flavors, agreeable. The finish is persistent with flavors of blackberry, black cherry and plum. A well made wine. Grandarella is produced with dried grapes, ages for 24 months in cask followed by at least 4 months of aging in bottle.
Food Match: Game, Roasted meat, Braised and stewed meat, Hard cheese



Amarone della Valpolicella Classico Vaio Armaron Serego Alighieri 2000, Masi (Veneto, Italy)
Amarone della Valpolicella Classico Vaio Armaron Serego Alighieri 2000
Masi (Veneto, Italy)
Grapes: Corvina (65%), Rondinella (20%), Molinara (15%)
Price: € 38.90 Score: Wine that excels in its category
The wine shows an deep ruby red color and nuances of garnet red, little transparency. The nose reveals intense, clean, pleasing and refined aromas that start with hints of plum jam, black cherry and blackberry followed by aromas of blueberry, violet, vanilla, tobacco, pink pepper, cinnamon, clove and cocoa. The mouth has good correspondence to the nose, a tannic attack and however balanced by alcohol, full body, intense flavors, agreeable. The finish is persistent with flavors of blackberry and plum. A well made wine. This Amarone ages for 3 years in oak casks, 4 months in cherry wood cask, followed by at least 5 months of aging in bottle.
Food Match: Game, Roasted meat, Braised and stewed meat, Hard cheese



Amarone della Valpolicella Classico Mazzano 2000, Masi (Veneto, Italy)
Amarone della Valpolicella Classico Mazzano 2000
Masi (Veneto, Italy)
Grapes: Corvina (75%), Rondinella (20%), Molinara (5%)
Price: € 69.00 Score: Wine that excels in its category
This Amarone shows a brilliant ruby red color and nuances of garnet red, little transparency. The nose reveals intense, clean, pleasing, refined and elegant aromas which start with hints of blackberry, plum and black cherry followed by aromas of blueberry, black currant, violet, vanilla, licorice, tobacco, mace, chocolate and cinnamon. The mouth has very good correspondence to the nose, a tannic attack and however balanced by alcohol, full body, intense flavors, agreeable. The finish is persistent with flavors of blackberry, black cherry and plum. A well made wine. This Amarone ages for 3 years in casks followed by at least 6 months of aging in bottle.
Food Match: Game, Roasted meat, Braised and stewed meat, Hard cheese



Amarone della Valpolicella Classico Campolongo di Torbe 2000, Masi (Veneto, Italy)
Amarone della Valpolicella Classico Campolongo di Torbe 2000
Masi (Veneto, Italy)
Grapes: Corvina (70%), Rondinella (25%), Molinara (5%)
Price: € 59.00 Score:
This Amarone shows an intense ruby red color and nuances of garnet red, little transparency. The nose reveals intense, clean, pleasing, refined and elegant aromas which start with hints of blackberry, black cherry and plum followed by aromas of dried violet, blueberry, vanilla, licorice, tobacco, pink pepper, cocoa, cinnamon, mace and hints of leather and enamel. The mouth has excellent correspondence to the nose, a tannic attack and however balance by alcohol, full body, intense flavors, agreeable. The finish is very persistent with long flavors of blackberry, plum and black cherry. A very well made wine. This Amarone ages for 3 years in cask followed by at least 6 months of aging in bottle.
Food Match: Game, Roasted meat, Braised and stewed meat, Hard cheese



Masi Agricola Spa - Via Monteleone - 37020 Gargagnago, Verona (Italy) - Tel.+39 45 6832511 Fax +39 45 6832535 - Winemaker: Sergio Boscaini, Lanfranco Paronetto, Andrea Dal Cin - Established: 1972 - Production: 3.500.000 bottles - E-Mail: masi@masi.it - WEB: www.masi.it


 Wine Tasting  Share this article   Share on Google+   Summary of Wine Producers column Events 
  Wine Producers Issue 36, December 2005   
MasiMasi Cellar JournalCellar Journal  Contents 
Issue 35, November 2005 Follow DiWineTaste on Follow DiWineTaste on TwitterIssue 37, January 2006

Cellar Journal


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