Wine Culture and Information - Volume 17
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  Editorial Issue 62, April 2008   
Wine and InternetWine and Internet  Contents 
Issue 61, March 2008 Follow DiWineTaste on Follow DiWineTaste on TwitterIssue 63, May 2008

Wine and Internet


 The world of communication has drastically changed in the course of the last ten years. Once was the printed paper to play the main role in the spreading of information and news, then with the invention of radio and, later, of television, communication changed even more drastically. Information could be spread very quickly and every time it was necessary, therefore eliminating the technical times needed for the “production” of printed documents. In recent times a revolution has farther changed the world of communication, by introducing a new way and allowing many - including the ones who do not directly work in the world of communication - to spread and let other know his or her thoughts, quickly and with no bonds. Of course we are talking about Internet, a mean - or better to say, the widest computer network of the planet - which in very few years has literally revolutionized communication and the possibilities of communication among people.


 

 Originated from the ARPANET project, the computer network developed in 1969 and financed by the Defense Department of the United States of America, the name Internet was used for the first time in 1975, in a technical document in which was defined its primary communication protocol. Initially used for the exchange of files, electronic mail and other information, Internet began its spreading with the development of World Wide Web, WWW in short. This system, based on the HTTP protocol (HyperText Transfer Protocol) created in 1991 by Tim Berners-Lee at CERN of Geneva, allows the exchange of hyper-textual documents, as well as other types of documents, including pictures and sounds, while allowing to “surf” - or better to say, the linking - among documents. During that time personal computers began to become common, therefore contributing to a wide spreading both of Internet and of World Wide Web, introducing in the lives of people, or at least in the lives of those living in the so called industrialized countries, this new communication system.

 Internet has now become part of the world of wine. Despite the initial skepticism of producers who recognized to this communication system a lower dignity and efficiency than “traditional” ones, today the world of wine sees in Internet one of the most efficient ways for the spreading of information. The reasons are rather simple and it is thanks to the specific characteristics Internet can offer as opposed to traditional press and other communication systems. In this way news and information can be spread quickly and worldwide, also offering to readers a new way of interaction. Also wine producers begin to see in Internet an essential way for the promotion of their wines and their image: whether in the past most of wineries' WEB sites could be defined as “essential”, today there are many who invest on this communication system, in many cases also creating WEB portals.

 The advantages offered by Internet are obvious: lower financial investments than other communication media, the possibility of virtually reaching every place of the world, promptness in communication and in updating documents. These advantages are available not only to wine producers, but also to everyone working on wine information, as in our case. Results speak on themselves. Today DiWineTaste counts an average number of 135,000 monthly readers worldwide, a results which would have required huge resources - and not only of economic nature - in case we would have used other means, such as traditional press. As far as we are concerned, not only Internet allows us to offer to our readers a monthly magazine and other information columns - such as Wine Guide - it also allows us to offer other tools for interacting with our magazine, such as EnoGames, alcohol test and polls.

 The importance of Internet in the world of wine seems also to be confirmed by consumers and by the lovers of the beverage of Bacchus. According to our polls, more than 26% of our readers believe Internet is the most important communication mean in choosing a wine. The first ranking is occupied by events and occasions in which it is possible to personally taste a wine - preferred by more than 39% of our readers - a result confirmed, for example, by the success of our enogastronomical events, attended by a good number of participants among our readers and friends. Traditional communication and promotion means occupy the last rankings: traditional magazines are preferred by 6% of our readers only, whereas advertising has 2% of preferences only. In fact, if we do search the Internet about the subject of wine by using one of the many search engines, the information which can be obtained from the net are virtually endless.

 The information spread on the Internet certainly is more easy and immediate, an universe of information and news spread in a way practically unthinkable for other communication means. Result of the progress which has always accompanied the evolution of man and which inevitably characterizes his development, his culture and his life. After all, also the invention of press was a real revolution which radically changed the way in which men were communicating their thoughts to other men. While we recognize the high value of the invention of press, we believe the same value must be recognized to the communication spread on the Internet - most of the times free and freed from ideological bonds and of part - a new sign of the progress of man and the spreading of his thought. In this sense, we believe it has the same value and the same dignity of any other mean, with the advantage, maybe, of being more genuine and authentic.

 




   Share this article     Summary of Editorial column Wine Tasting 
  Editorial Issue 62, April 2008   
Wine and InternetWine and Internet  Contents 
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