Of these hard times of economic crisis have been talked a lot. A subject
involving anyone and which has involved everything, every economic and
productive area has been affected by the effects of this crisis which it
unavoidably brought up. Understanding whether this crisis is over - or just
seeing some signs of restart - it is not easy: some believe it is over and
therefore invite people to spend while exhorting to optimism, others are
more prudent instead. In short, it seems no one knows what the future will
bring. Then, there is real life where anyone - or better to say, most of people
- is forced to face life on a daily basis and finally getting a real vision of
facts. Wine, of course, is no exception in this, indeed, being today considered
as a luxury good instead of a need, its consumption, and therefore its
purchasing, is frequently considered as a low priority thing in life and
therefore it becomes a luxury drink one affords as soon as possible, or at
least, from time to time.
We talked many times about this crisis which unavoidably affected wine trading.
Although there have been signs of restart, consumers are still having some
discomforts, in particular when it comes to prices. In these times, one has to
choose whether to be happy in buying a decent wine, or to completely avoid
buying wine. To tell the truth, it should be said there is a huge number of
wines sold at honest prices, but it is also true in many cases the price of some
wines is not justified in any way by the quality found in the glass. Moreover,
it should be said a lot of wines sold at affordable prices are however
characterized by a truly low quality, sometimes being at the limit of
drinkability. Not all people can do experiments or buying on a trial and
error basis. Sometimes, when one has to make a decision whether spending money
on an unknown product sold at an affordable price, in doubt of drinking a wine
of improbably quality, consumers decide not to take the risk.
The market, aware of what it is happening, tries to satisfy the needs of
consumers, by offering a wide selection of wines, from extremely cheap ones to
extremely expensive ones. One should enter a mall and take a look at the area
dedicated to wine. Most of the times there are whole sections where only wine
bottles are found, of which, most of them, sold at affordable prices. In this
sense, supermarkets and malls have become the direct competitors of wine shops,
that is those shops where wine is traditionally bought. It should be said, in
regard to supermarkets, wine shops offer the added service of counseling, as
here it is usually found qualified personnel who can give advices about any
wine. It should also be said similar professional figures are becoming more and
more popular in supermarkets too, found in sectors dedicated to wine, available
to give an advice about the right wine for every occasion and, in particular,
for every wallet.
Although supermarkets are one of the places in which consumers frequently buy
wine, in recent times a new trend is becoming more and more popular: buying
wines directly from the producer. The advantages of doing so are sometimes
interesting and convenient. First of all, it is possible to know the place of
origin of wines - in this sense one can improve his or her culture - moreover,
wines are usually sold at a more convenient price. It should be said differences
in prices - for obvious reasons of competitions with conventional
commercialization - are not substantial and far from normal prices, however
sometimes one can get a considerable save of money. The purchasing of wines
directly from the producer also offers another advantage over the other forms of
purchasing: evaluating and tasting the wine before buying. This advantage
represents the highest expression of honesty and loyalty: first you taste a
wine, then, if you like it, you can buy it. Like to say, satisfied on every
purchase.
Purchasing the wine at the winery is also a good occasion for a trip with
friends, going to the places of wine, understanding the quality of the territory
and its grapes, as well as knowing the history of a winery, directly told by the
one who makes that wine. For wineries this means having a direct contact with
their customers, while letting them to visit the winery and generally having a
more clear and direct relation. Going to the winery also gives another
advantage: buying bulk wine - of course, the one which can be sold in this form
by law - usually sold at low prices, with a decent and worthy quality
according to the price. Not everyone can of course go to wineries, in particular
the ones being far from the place in which one lives in. This problem is usually
solved by the so called group buying, that is groups of friends and
consumers who place an order for their wines directly to the producer, who, in
turn, ships the wines directly to the client.
In this case shipping cost can make the difference and could vanish the possible
saving of money, but it is right in this case the efficiency of group buying
can be very convenient. A group buying usually place an order of many bottles
and therefore shipping costs marginally affect the price of each bottle. Will
group buying be the new way of purchasing wine, while trying to have a more
direct relation - and last but not the least, convenient - relation with the
producer? By considering what it is going on in the world of wine, it seems this
form of purchasing is getting more and more important. Also a poll of ours about
this subject reveals this form of purchasing is one of the favorite ones among
wine lovers. The choice of purchasing a wine directly from the producer it is
not only determined by the lower availability of money and crisis. Consumers,
maybe, are getting more and more conscious about the fact there have been many
who simply exaggerated on this, by speculating and raising prices, in particular
on those wines having a pretty disappointing quality and far from their price.
Nobody is stupid, and in case of doubt - crisis or not crisis - the temptation
of seeing how things are for real is pretty strong. And also justified.
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